Trends
& Insights
 |
|
The Rise of the Value-Conscious Shopper
Given the recent economic slowdown in developed markets, the ‘value conscious’ shopper is more visible across store aisles than ever before. No doubt, this trend will continue even as economies stagger out of the recession and rehabilitate. |
| |
|
|
 |
|
The Global Impact of an Aging World 3rd Quarter 2010
Population aging is not a short-term trend or even a medium-term one…it is a permanent trend. At 12:01 AM on January 1, 2011 the Baby Boom generation, those aged 47–65 in 2011, started turning 65 around the world. Between then and December 31st, 2029, about 10,000 people will reach age 65 every day in the United States alone. |
| |
|
|
 |
|
Global Consumer Confidence, Concerns and Spending 4th Quarter 2010
Consumer confidence fell in 25 out of 52 countries in Q4 2010 as hope for a global economic recovery evaporated at the end of last year, according to the latest edition of the Nielsen Global Consumer Confidence Index, which tracks consumer confidence, major concerns and spending intentions among online consumers. |
| |
|
|
 |
|
Global Consumer Confidence, Concerns and Spending 3rd Quarter 2010
After an upbeat start to the year with two consecutive quarters of increases in optimism, global consumer confidence fell three points in September to an Index of 90 as consumers’ hopes for a full economic recovery this year fades in most parts of the world, according to the latest edition of the Nielsen Global Consumer Confidence Index. |
| |
|
|
 |
|
Global Consumer Confidence, Concerns and Spending 2nd Quarter 2010
Global consumer confidence cautiously edged up one index point to 93 in the second quarter as confidence increases in booming Asian markets were offset by European consumers’ growing concerns of an escalating debt crisis, which battered confidence levels in Spain, Italy and France, according to the latest edition of the Nielsen Global Consumer Confidence
Index. |
| |
|
|
 |
|
Global Consumer Confidence, Concerns and Spending 1st Quarter 2010
The rise in global consumer confidence shows the most definitive sign that the world is beginning to recover from the recession, according to the latest edition of the Nielsen Global Consumer Confidence Index. As the world’s consumers started to spend again, they drove the index up to 92 points (100 = average) in the first quarter. This represents a six point increase from six months ago and only two points short of the 94 point index mark in Q3 2007, just prior to the decline into world recession. |
 |
|
|
 |
|
Global Consumer Confidence, Concerns and Spending 2nd Quarter 2009
Consumers’ hopes for an end to the Global Economic Crisis have been bolstered in the 2nd Quarter 2009, led by BRIC markets (Brazil, Russia, India, China) and Asian countries. According to a Nielsen Global Consumer Con dence Survey, conducted in 281 markets in June 2009, Global con dence rose to 82 – an increase of 5 points (from 77) from March – spurred by renewed consumer optimism and stock market gains in BRIC markets and key Asian countries. |
| |
|
|
 |
|
Consumers and Happiness: A Global Nielsen Report
How happy consumers are and what underpins this happiness will determine to a large extent how successfully different countries will endure recent global events. With this in mind, Nielsen looks to identify the broad areas in consumer’s lives that need to be satisfied before happiness can flourish and the extent to which the recent financial crisis has the potential to dampen consumer’s spirits and confidence. |
| |
|
|
|
|
Nielsen Online Access Panels and Esomar Guidelines
ESOMAR has formulated 26 questions intended to provide insight into the quality and transparency of online sampling sources to help existing and future clients. This document aims to answer ESOMAR questions in relation to Nielsen’s approach to managing its branded online access panels, designed and managed to support Nielsen research. The Nielsen Company also has detailed information on procedures specifically related to its branded products, specialist projects and core research issues. |
|
|
| |
|
|
|
|
|
