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25 May 2011
The Uptrend in Consumer Confidence in Malaysia Stabilised in First Quarter of 2011
The uptrend in the consumer confidence in Malaysia stabilised to an index point of 105 in the first quarter of 2011, recording the first correction since the fourth quarter of 2009, according to the latest Global Consumer Confidence Index survey conducted by The Nielsen Company (NYSE:NLSN). Consumer confidence levels above and below a baseline of 100 indicate degrees of optimism and pessimism.
19 May 2011
Radio Listeners Tune in Almost 25 Hours in an Average Week-The Highest Average Time Spent Listening in 5 Years
Radio attracts 2.31 million people aged 10 years and above in an average 15-minute time slot, the largest radio average audience on record for Peninsular Malaysia, according to the latest findings of Nielsen’s Radio Audience Measurement (RAM) Malaysia. Average weekly time spent listening to the radio has also increased, up from 22 hours 13 minutes per week in July/August 2010 to 24 hours and 54 minutes per week in March/April 2011. Overall radio listenership remains steady with 15.6 million people (9 in 10 people aged 10 years and above) in Peninsular Malaysia tuning in every week.
20 April 2011
South East Asian Consumers Willing to View Ads in Exchange For Free Music
Consumers in South East Asia (SEA) lead the world in music interaction and an overwhelming majority are prepared to view advertising in order to stream music for free on their PC or mobile phone, according to a recent survey by leading global information and measurement company, The Nielsen Company (NYSE: NLSN).
13 April 2011
Usage of Internet Increased to 41% with Consumers Aged 20-24 Spending an Average of 22.3 Hours Per Week Online
Malaysians spend more time accessing internet compared to the previous years. The internet usage reached 41% in 2010 compared to 25% a year ago according to the latest findings of Nielsen Mobile Insights conducted across the nation.
17 February 2011
56% of Malaysians Expect to Retire Before the Age of 60 But Only 2 in 10 Are Financially Ready to Retire
Malaysian consumers are most likely to retire before the age of 60 within Asia Pacific. More than half (56%) of the Malaysian consumers retired or expressed their wish to retire before the age of 60, according to the Global Aging Report released by The Nielsen Company (NYSE:NLSN).
27 January 2011
Malaysia's Advertising Market Registers Buoyant 16% Growth in 2010
The Malaysian advertising market recorded an overall increase of 16 percent in 2010 to close the year at RM 7.7 billion, driven by solid growth in the first half of the year (22% year-on year) and an ensuing strong momentum in the second half.
24 January 2011
Consumer Confidence In Malaysia Hits 4-Year High In Fourth Quarter 2010
Consumer Confidence in Malaysia rose 4 points in December 2010 to 107 and reached its highest level since the third quarter of 2006, according to the latest findings of Nielsen Global Consumer Confidence Index.
4 November 2010
Consumer Confidence In Malaysia Hits 3 Year High In Third Quarter 2010
Consumers in Malaysia are more optimistic than ever as the consumer confidence index hit reached a 3-year high of 103 in the third quarter of 2010, up 4 points from the previous quarter, according to the latest edition of Nielsen Global Consumer Confidence Index.
29 September 2010
Radio Maintains Strong Appeal Among Malaysians With Nine In 10 Tuning In Weekly
Radio listenership remained steady in Peninsular Malaysia, with 15.5 million or nine in 10 people aged 10 years and above tuning in every week, according to the latest Radio Audience Measurement Malaysia study by The Nielsen Company. Nielsen’s latest study also revealed that the average listening duration increased by 5% to 22 hours a week.
2 August 2010
Malaysia's Advertising Market Bounces Back With A 22% Growth In The 1st Half Of 2010
The Malaysian advertising market rebounded from a decline in the first half of last year to record a total spending of RM 3.5 billion in the first half of 2010. According to the latest Nielsen Advertising Information Services report, the growth was driven by Terrestrial TV (+29%), Newspapers (+18%), Radio (+18%), Magazines (+6%), Point-Of-Sale (+27%), Outdoor (+8%) and Internet (+55%).
28 July 2010
Consumers In Malaysia Turn More Optimistic In Second Quarter Of 2010
Consumer confidence in Malaysia inched up to 99 index points in Q2’2010, from 98 points in Q1’2010 according to the latest Nielsen Global Consumer Confidence Survey. The latest consumer confidence index gain in Malaysia also represented an 18-point surge from an all-time low in Q1’2009.
12 July 2010
Media Advertising Surges 18% Across Asia Pacific In Q1 2010
Driven by strong economic performances and rapidly improving consumer confidence levels in the first quarter of 2010, media advertising activity across 12 Asia Pacific markets surged by 18% - the second consecutive quarter of positive growth.
14 May 2010
Kuala Lumpur
Radio Maintains Strong Appeal Among Malaysians with Nine in 10 Tuning in Weekly
Radio continues to attract a large audience in Peninsular Malaysia, with 15.5 million or nine in 10 people aged 10 years and above tuning in every week, according to the latest Radio Audience Measurement (RAM) Malaysia study by The Nielsen Company.
2 April 2010
Kuala Lumpur
Kow Kuan Hua Named New Managing Director For Nielsen Malaysia
The Nielsen Company today announced the appointment of Kow Kuan Hua to the position of Managing Director, Consumer Group, The Nielsen Company Malaysia, effective April 1.
27 January 2010
Kuala Lumpur
Malaysia's Advertising Market Records A Seven Percent Growth in 2009
Amidst an economic slowdown the Malaysian advertising market recorded a total ratecard spending of 6.6 billion for the full year of 2009 – a growth of seven percent compared to the same period in the previous year. Following a one percent contraction in the first half of 2009, advertising spending rebounded with a double-digit growth of fourteen percent compared to the same period in 2008.
16 November 2009
Kuala Lumpur
Global Consumer Confidence Rebounds
The world is emerging from the economic crisis, and with it, global consumer confidence is rebounding, according to the latest edition of the Nielsen Global Consumer Confidence Index, which jumped from 77 index points in April to 86 points this month. Brazil and key Asian markets are posting double-digit increases in consumer sentiment, while the U.S. recorded its first increase in consumer confidence since 2007.
20 October 2009
Kuala Lumpur
Radio Maintains Strong Appeal Among Malaysians with Nine in 10 Tuning in Weekly
Radio as a medium retains its popularity among people aged 10 years and above in Peninsular Malaysia, with nine in 10 tuning in every week, according to the latest Radio Audience Measurement (RAM) Malaysia study by The Nielsen Company.
25 August 2009
Kuala Lumpur
Consumers Grow More Confident of Economic Recovery: Nielsen Global Consumer Confidence Index Increases Five Points in Second Quarter
Consumers’ hopes for an end to the Global Economic Crisis have been bolstered in the second quarter of 2009, according to a recent Nielsen Global Consumer Confidence Survey just released. Optimism in Malaysia has improved from its previous all time low Nielsen Global Consumer Confidence Index record of 81 earlier this year - by seven points to 87, with a significant dip registered in concern level towards the economy.
27 July 2009
Kuala Lumpur
Personal Recommendations and Consumer Opinions posted online are the Most Trusted forms of Advertising Globally
Recommendations by personal acquaintances and opinions posted by consumers online are the most trusted forms of advertising globally, according to the latest twice-yearly Nielsen Global Online Consumer Survey of over 25,000 Internet consumers from 50 countries.
24 July 2009
Kuala Lumpur
Malaysia's Advertising Market records a One Percent Contraction in the First Half of 2009
The Malaysian advertising market has recorded a total spending of RM 2.9 billion in the first half of 2009—a decline of one percent compared to the same period last year. According to the latest Nielsen Advertising Information Services (AIS) report (where advertising figures are based on published rate card), the growth in Terrestrial TV (+6%), Radio (+10%), Outdoor (+16%), Point-of-Sale (+7%) and Internet (+12%) has helped to off-set the decline in adspend for Newspaper (-5%), Magazine (-11%) and Cinema (-10%).
1 July 2009
Kuala Lumpur
Malaysians are pulling in the purse strings and making significant changes to their lifestyles and shopping habits
As the global economic crisis wears on without any indication of a forthcoming respite, Malaysians are bracing themselves for a prolonged recession and making adjustments to their lifestyle to curb their living expenses. Recent studies conducted by The Nielsen Company reveal that the current downturn is turning consumers into more demanding, price-sensitive and cautious spenders.
2 June 2009
Kuala Lumpur
Malaysians prefer their banks with stability & convenience - Less than One in Ten Malaysians currently banking online
As the global recession trudges on without any sign of respite, it is unsurprising that consumers are exercising increased caution when it comes to their finances. A Nielsen Personal Finance Monitor conducted by global leading research firm The Nielsen Company reveals that Malaysians look for stability in their bank of choice, with three in five (60%) citing well established organization as the key criteria when choosing their main bank.
19 May 2009
Kuala Lumpur
Radio continues to reach a large audience - Nine in 10 people aged 10 years and above Tuning in Weekly
Radio continues to attract a large spectrum of listeners in Peninsular Malaysia, with nine in 10 people aged 10 years and above tuning in every week, according to the latest Radio Audience Measurement (RAM) Malaysia study by The Nielsen Company.
14 May 2009
Kuala Lumpur
Consumer Confidence in Malaysia - And around the World - Continues Its Downward Spiral
Consumer confidence in Malaysia has plummeted to a record new low in the past six months, falling a further seven Index points from 88 to 81, according to the latest twice-yearly Nielsen Global Consumer Confidence Index which tracks consumer confidence, major concerns and spending habits among 25,140 internet users in 50 countries. This is Malaysia’s fifth consecutive decline from its high point of 114 recorded in late 2006.
14 April 2009
Kuala Lumpur
Latest Nielsen Release on Out of Home Dining
When choosing a restaurant, consumers around the world say they are most likely to base their decision on the type of cuisine served, and more than one quarter (27%) opt for their local cuisine over international fare when dining out, a global survey by The Nielsen Company has revealed.
19 February 2009
Kuala Lumpur
One in Two Malaysians Take Vitamins and Dietary Supplements
Malaysians are faithful vitamin poppers with around half of the population (52%) found to be consuming vitamins and dietary supplements, ranking them fourth in the Asia Pacific region and seventh globally, according to findings from the latest survey by international market research firm, The Nielsen Company.
12 February 2009
Kuala Lumpur
Malaysia records 13% Adex Growth in 2008
The Malaysian advertising market enjoyed overall growth of 13 percent in 2008 to finish the year at RM 6.2 billion*, thanks to strong performance in the first half of the year, which helped to counter the effects of the economic slowdown in the second half, according to the latest report from The Nielsen Company. The growth was driven by Terrestrial TV (+20%), Newspapers (+8%), Radio (+21%) and Point-Of-Sale (+28%).
5 February 2009
Kuala Lumpur
Mobile Internet Set To Take Off in Malaysia
Mobile Internet in Malaysia is set to surge with more than half a million regular users currently, and more subscribers setting their sights on this ‘must-have’ technology feature for their next mobile phone, a new Mobile Insights Report from leading international market research firm, The Nielsen Company has revealed.
22 January 2009
Kuala Lumpur
Malaysians Obsessed with Weight and Dieting
Paring the pounds seems to be the perennial favourite New Year resolution for our nation of weight watchers, a recent survey on Malaysians’ eating and exercising habits by global information and media firm, The Nielsen Company revealed.
7 January 2009
Kuala Lumpur
Nielsen Survey Finds Malaysians to be Entertainment and Media Junkies
Malaysia has emerged as the top 10 media consuming nation out of 52 countries surveyed by The Nielsen Company to unearth the entertainment technology ownership and usage habits of global citizens.
24 December 2008
Kuala Lumpur
Appointment of Hanis Harun as Global Telecom CR Head
The Nielsen Company today announced the appointment of Hanis Harun to the position of Global Executive Director, Consumer Research for its Telecom Practice Group. She will report to Amilcar Perez, Global Head of Nielsen Telecom Practice Group, and David Parma, President, Nielsen Consumer Research.
5 December 2008
Kuala Lumpur
Rising Costs Pave Way For Private Label Sales In Malaysia
The rising cost of living is proving a boon to Private Label or Store Brand sales in Malaysia, as shoppers switch into cost-saving mode to stretch their household budgets, according to latest insights from The Nielsen Company.
11 November 2008
New York
Nielsen And WPP To Swap Assets
The Nielsen Company and WPP have today jointly announced that they have signed a definitive agreement to swap certain assets.
6 November 2008
Kuala Lumpur
Malaysians Bear the Brunt of Recession with Consumer Confidence at Record Low
Malaysians have felt the full brunt of the global financial meltdown with 68 percent of consumers saying that the country is in recession, and consumer confidence is at an all-time low according to the recent global survey released by The Nielsen Company.
23 October 2008
Kuala Lumpur
Mainstream Media Continues to Lead Malaysia's Media Scene
Mainstream media continues to dominate the Malaysia media scene with TV and radio reaching over 90 percent of the population and newspapers 54 percent. Internet penetration has also doubled in five years, now reaching two in 10 of the population, according to the latest findings from Nielsen Media Index survey.
21 October 2008
Kuala Lumpur
Radio Maintains Widespread Reach in Peninsular Malaysia with Nine in 10 Tuning in Weekly
Despite the proliferation of media platforms, radio remains a popular medium among people in Peninsular Malaysia. According to the latest Nielsen Radio Audience Measurement (RAM) study by The Nielsen Company, nine in 10 people aged 10 years and above tune in to the radio every week.
29 September 2008
Kuala Lumpur
Malaysians Think Twice Before Treating Thier Own Ailments
Malaysians would rather wait to see if a minor ailment gets better on its own before self-medicating, according to a global online survey conducted recently by The Nielsen Company in collaboration with the Association of The European Self-Medication Industry (AESGP).
4 September 2008
Kuala Lumpur
Nielsen Survey Shows Malaysians Most Concerned About Colouring and Preservatives in Packaged Food
Two in three (66%) global online consumers say they take notice of packaged goods labels containing nutritional information compared to two years ago but less than half of consumers (44%) claim to mostly understand what they’re reading – according to findings from an Internet survey on Food Labeling and Nutrition conducted in 51 countries, released today by The Nielsen Company
27 August 2008
Kuala Lumpur
The Most Viewed Olympics Ever
As athletes continue to break world records and personal bests in the last days of the 2008 Beijing Olympics, the Games’ audience appears to have broken a record of its own, attracting the cumulative eyeballs of 4.4 billion viewers in just the first 10 days (August 8-17 th), according to latest intelligence from The Nielsen Company
8 August 2008
Kuala Lumpur
Malaysia sees buoyant 22% Advertising Growth for First Half, 2008
The Malaysian advertising market enjoyed buoyant growth of 22 percent in the first half of 2008, hitting RM 2.9 billion1 compared to the same period in 2007. According to the latest report from Nielsen Advertising Information Services, the growth was mainly driven by Terrestrial TV (+37%), Point-Of-Sale (+33%), Radio (+22%) and Newspapers (+16%).
21 July 2008
Kuala Lumpur
Nielsen Appoints Head of Qualitative Research for Malaysia
The Nielsen Company (Malaysia) Sdn Bhd today announced the appointment of Mr. Siddhartha Ghosh to the position of Director for Qualitative Research in Malaysia.
3 June 2008
Kuala Lumpur
Radio's Appeal Remains Strong in Peninsular Malaysia with Nine in 10 Tuning in Weekly
In an increasingly competitive media market, radio continues to perform well to reach a large spectrum of the population in Peninsular Malaysia. According to the latest Radio Audience Measurement (RAM) study by The Nielsen Company, nine in 10 people aged 10+ years tune in every week.
14 April 2008
Kuala Lumpur
Over 875 Million Consumers Have Shopped Online - The Number of Internet Shoppers Up 40% in Two Years
More than 85 percent of the world’s online population has used the Internet to make a purchase - increasing the market for online shopping by 40 percent in the past two years - according to the latest Nielsen Global Online Survey on Internet shopping habits. Globally, more than half of Internet users have made at least one purchase online in the past month, according to Nielsen, and in Malaysia, close to two-fifth (39%) have done so.
9 April 2008
Kuala Lumpur
Hong Kong & India - Home to Asia's Biggest Designer Brand Fans
An improving economy and the rapid opening up of various markets in Asia have given rise to a group of affluent consumers who are eager to adopt the latest fashion trends. According to the latest Nielsen Global Luxury Brands Study, consumers in Hong Kong lead the region as Asia Pacific’s most designer brand-conscious.
26 March 2008
Kuala Lumpur
Consumers unlikely to be influenced by Grocery Stores' environmental friendliness but would trade convenience for a better environment
According to a global food packaging survey conducted by The Nielsen Company, a shop’s environmental friendliness is the last consideration for consumers in determining where to spend their grocery dollars, while Good Value for Money ranks as the No.1 influencer of store choice.
3 March 2008
Los Angeles, CA
The Hollywood Reporter launches website in Asia
THR-Asia.com Delivers Up-to-the-minute News, Reviews, Analysis
and In-depth Features for the Asian Entertainment Industry.
13 February 2008
Kuala Lumpur
Growth in Malaysia's Ad Market in 2007 Exceeded Expectation
The Malaysian advertising market picked up momentum in the second half of 2007, ended the year with a 15-percent growth and hit RM 5.5 billion , according to newly released report by The Nielsen Company.
14 January 2008
Kuala Lumpur
Nielsen Introduces Key Appointments To Lead Retail and Telecommunications Research
The Nielsen Company announced today two senior leadership appointments in the region.
11 January 2008
Kuala Lumpur
Nielsen Appoints New Head for Retail Measurement in Malaysia
The Nielsen Company announced today the appointment of Richard Hall to the position of Executive Director, Retail Measurement Services, The Nielsen Company Malaysia.
15 October 2007
New York
Nielsen Launches New Internet and Mobile Measurement Services
The Nielsen Company today announced that it has launched two new Internet and mobile measurement services - Nielsen Online and Nielsen Mobile - that build on the company’s leadership positions in both sectors and further enable it to provide clients with an integrated, comprehensive suite of measurement capabilities.
1 October 2007
Kuala Lumpur
Media Consumption in Malaysia Remains Strong
The 2007 advertising expenditure (AdEx) in Malaysia is expected to close on a positive note, according to latest information from Nielsen Media Research. Visit Malaysia 2007 and the nation’s 50th Independence anniversary coupled with the improving economy in the second half of the year have provided a favorable backdrop for overall AdEx growth.
21 September 2007
Kuala Lumpur
The Nielsen Company Introduces New, Definitive Guide to Media & Marketing Trends in Asia Pacific
Already recognized as the most culturally diverse region globally, Asia Pacific is a potpourri of mature, emerging and rapidly industrializing consumer markets which are home to more than half the world’s population and some of the world’s most dynamic, rapidly expanding media and marketing sectors. Acknowledging the growing importance of this region on the world stage, The Nielsen Company has produced its first joint ACNielsen/Nielsen Media Research consumer and marketing insights report –Nielsen Asia Pacific Media & Marketing Trends 2007.
3 September 2007
Kuala Lumpur
Headaches, Colds and Back Ache - Most Common Health Complaints
Key findings from a global health survey conducted by The Nielsen Company has found that headaches, colds, sleeping problems and back ache are the most common ailments of the world’s consumers, and when it comes to their treatment in an industry estimated to be worth over US$70 billion, consumers are loyal and habitual purchasers of over-the-counter (OTC) self-medication products.
28 August 2007
Kuala Lumpur
From High Street to Web for the Bank Brand : Internet Banking the Most Frequently Used Banking Method
As consumers switch in increasing numbers to online banking, the voice of the bank brand is shifting from the High Street to the Web Site, with 14 percent of the world’s Internet users banking online as often as daily and 32 percent claiming to bank online at least two or three times a week, according to a study released by The Nielsen Company.
31 July 2007
Kuala Lumpur
Nine Percent Growth in Malaysia's Advertising Market in First Six Months of 2007, Hitting RM2.4 Billion
Gross advertising expenditure in Malaysia grew an encouraging nine percent in the first half of 2007 compared to the same period last year, closing at RM 2.4 billion, according to newly released figures by The Nielsen Company.
18 July 2007
Kuala Lumpur
Nielsen study identifies four Shopper 'mind-sets' that determine what consumers buy in the supermarket
According to a new Shopper study from The Nielsen Company, consumers experience up to four different shopping ‘modes’ during grocery shopping – and knowing how these change between supermarket aisles will help FMCG companies and marketers achieve greater leverage from their point-of-purchase marketing through packaging, pricing, promotions, and merchandizing as well as through pre-store activation such as advertising and buzz generation.
5 July 2007
Kuala Lumpur
Global Consumers Vote Al Gore, Oprah Winfrey and Kofi Annan Most Influential to Champion Global Warming Cause: Nielsen Survey
Former US vice-president and recent environmental celebrity Al Gore has topped the list of most influential people to champion the cause of global warming in a 47-country Internet survey conducted by The Nielsen Company and Oxford University. Oprah Winfrey was Malaysia’s leading choice with 30 percent of the votes, followed by David Beckham (22%), Angelina Jolie (19%), Al Gore (15%) and Kofi Annan (13%).
2 July 2007
Shanghai
The Pacific Asia Travel Association (PATA) and The Nielsen Company China Sign Strategic Alliance for Region's Travel & Tourism sector
The Nielsen Company China and The Pacific Asia Travel Association (PATA) announced a broad strategic partnership during the UNWTO-PATA Tourism Trends and Research Conference held June 29 – July 1, 2007, in Guilin, China, focused on delivering unrivalled statistics, analyses and forecasts to the Asia Pacific travel and tourism industry.
25 June 2007
Kuala Lumpur
Andrea Douglas Named New Executive Director for Nielsen Media Research Malaysia
The Nielsen Company today announced the appointment of Andrea Douglas to the position of Executive Director, Nielsen Media Research, The Nielsen Company, Malaysia.
11 June 2007
Kuala Lumpur
Passing on Wealth to the Next Generation?
The sense of inheritance between parents and children may be strong in terms of personalities and values; however it could be a different story when it comes to inheriting something more materialistic - wealth.
7 June 2007
Kuala Lumpur
Paul Richmond Named New Managing Director for Nielsen Malaysia and Singapore
The Nielsen Company today announced the appointment of Paul Richmond to the position of Managing Director, The Nielsen Company for Malaysia and Singapore.
5 June 2007
Kuala Lumpur
Radio Continues to Reach Mass Audiences in Peninsular Malaysia
Radio as a medium continues to reach a large spectrum of the population in Peninsular Malaysia, with nine in 10 people aged 10+ years tuning in every week, according to the latest Radio Audience Measurement (RAM) study by The Nielsen Company.
29 May 2007
Kuala Lumpur
Americans Lead The World in Car Ownership, China and India Fast Catching Up in Absolute Number of Cars Owned
As economies continue to thrive hand in hand with consumers’ propensity to spend, the race to drive car ownership is on, according to a 2006 Media Index study published by The Nielsen Company.
21 May 2007
Kuala Lumpur
Nielsen Launches Brand3, A Revolutionary, Integrated Brand-Management Consulting Service
In a major new step in its accelerating transformation into an integrated information services organization, The Nielsen Company today announced the launch of Brand3 - Brand Cubed - a revolutionary approach to managing brand performance and growth.
26 April 2007
Kuala Lumpur
Personal Grooming
To maintain or enhance their looks, two thirds of the world's consumers focus on taking care of their hair - in conjunction with a daily skincare regime and regular facial treatment - and if money were no object, they would continue to care for their hair, but would spend more on body massages and teeth-whitening, according to a study just released by The Nielsen Company.
19 April 2007
Kuala Lumpur
Global Warming : A self-inflicted, very serious problem, according to more than half the world's on-line population
Unprecedented warm winters, prolonged summers, rainstorms at an unexpected time of the year… climate change is drawing global attention like never before, with nine in 10 of the world’s online population aware of the issue, and over half (57%) considering it “a very serious problem”, according to the latest global online survey conducted by Nielsen, the world’s leading market research and information provider.
16 February 2007
Kuala Lumpur
AIS Year 2006
Gross advertising expenditure in 2006 exceeded expectations, recording four percent growth and closing the year at RM4.7 billion , according to latest figures released by The Nielsen Company.
6 February 2007
Kuala Lumpur
A Closer Look at FMCG Retailing in Malaysia
ACNielsen, a unit of The Nielsen Company and the world’s leading market research provider, announced today the introduction of its ScanTrack Key Account Data (KAD) in Malaysia, in cooperation with GCH Retail Malaysia, owners of the Giant, Cold Storage and Guardian retail chains. The introduction of ScanTrack KAD is a big leap forward in enabling Malaysia’s Fast Moving Consumer Goods industry to obtain a more precise and comprehensive read of the industry’s sales and market dynamics.
24 January 2007
Schaumburg
Drinkable yogurt outpaces other categories in global growth according to new ACNielsen study of food and beverages
Beverages that support healthy diets are among the world’s fastest-growing food and beverage categories, according to the latest study released by ACNielsen Global Services, an operating unit of The Nielsen Company. The Executive News Report, titled What's Hot Around the Globe – Insights on Growth in Food & Beverage Products noted that Drinkable Yogurts in particular was the fastest-growing food and beverage category purchased by consumers worldwide.
4 January 2007
Kuala Lumpur
Confidence Index in Malaysia Continues to Improve: ACNielsen
Malaysia’s Consumer Confidence Index rose 3 points to 114 in the 2H 2006, according to ACNielsen, the world’s leading market research and information company.
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